To analyze consumer preferences and to identify the trade-offs in the choices of products and services.

  • To design or redesign products / services that meet consumer needs;
  • To provide updated information about what actions should be implemented in order to increase market share;
  • To define the portfolio of products / services to offer to each segment of customers in order to maximize the overall market share;
  • To identify determinants that influence consumers in order to prefer a particular product / service against another one;
  • To assess the effects of the price changes in consumer behavior;
  • To predict the market shares of new products and services and to simulate market shares resulting from changes in characteristics of existing products / services.